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Abcam focus groups and website design testing

Posted At : August 28, 2009 6:34 PM | Posted By : Peter
Related Categories: Meet Abcam,Website

"I guess everybody is dreaming of that eureka moment... a dream that probably most of the time does not come true. But still there's anticipation and trying to get a reward."
Attendee comment

Understanding your needs better

We're continually trying to improve our service and bring you the best possible solutions for your research, so at the end of July we held three focus groups to meet with scientists and discuss the challenges they face in their labs today.

Just as you would expect from Abcam, we kept these groups friendly and informal and we invited a great mix of attendees, with Head of Labs, Lab Managers, Research Assistants, Post-docs and Post-grads from a wide range of organizations and institutes.

Here's a brief overview of what topics came up in the discussions:

  • Lab environment
  • Support/technical help
  • Equipment
  • Consumables

These sessions were very successful at giving us an insight into your experience of day-to-day lab work, and how we can help you better.

Website design testing

early designs

Talking of meeting customers, last month I took a trip to UCL with Abcam's web designer Sarah. We were there to visit scientists from the Center for Perinatal Brain Protection & Repair and show them some very early designs of what improvements to our website could look like. (I've talked about similar sorts of sessions we've ran for other improvements to our website previously).

Thanks for having us round, I hope you enjoyed testing our new ideas out! We got some really useful feedback and some great information that we can use to develop our website designs and make them easier for scientists to use.

Keep in touch

Focus groups are just one of the ways we can keep in touch with our customers, learn how we can improve our products, and stay at the cutting-edge of research! If you have anything you'd like to discuss or comment on you can:

  • Meet our experts at the scientific conferences we attend (and the ones we organize)
  • Submit online feedback on our web pages, to let us know what you found useful, any suggestions for improvements, or if you're having any problems
  • Write reviews to share your experience of how our products perform, and gain that reward points you can exchange for Amazon or Abcam discounts
  • Contact us by phone, fax, or email for some old-fashioned human interaction :)

And you can even leave a comment on this blog!

What's the biggest challenge that you face in your labs?

What do you most enjoy about being in research?

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